The Big Idea

June 24, 2013 at 10:15 am Leave a comment

In my last post I mentioned that I’ve been having some ideas…well they’ve coalesced into something potentially insane.

The Big Idea: Organisational Memory

Imagine if every time something significant in an organisation, from projects, team building events, successes, awards, disasters, anything, got a brief minute or two story told about it. They would all be logged chronologically and by various tags/categories so that in the future people actually could find out why this was wired to that, or this seemingly strange decision had been made, or what had really happened at the Christmas party that meant there was a ‘no horses allowed on the premises’ rule.

I popcorned a similar explanation as practise and to have a look at some of the new technology that might some day make this possible.

The thing is the technology for quick and easy stories already exists.  Popcorn is a free Mozilla tool that can do some very cool things with social media.  18daysinEgypt took it and ran with it for their platform, which simplifies the process a lot (you don’t have to faff about with layering and such) and adds in in more functionality.  But there are much simpler tools even that that.  Animoto was the first digital storytelling tool I used at the Netskills workshop.  A few images and a bit of text and that’s it – automatic story.  Admittedly you’re not going to get exactly want you had in mind with that kind of tool, but it shows the possibility for quick and simple story making that gets across the key points in a friendly and illustrative way.

I think the timeline aspect would be quite key.  As an example, imagine “IT infrastructure projects” as a cateogry, with the projects laid out on a timeline.  Each project would be on a different line, like tasks on a gantt chart.  You would be able to see which projects had run in much more context than just searching for a project name, and it would give the opportunity to understand how the projects had interacted in the past and why decisions had been made to put off or hurry up certain aspects that now were coming back to bite you.  (The fact that my husband works in IT and often comes home going “What?!  How?  But why?!  This makes no sense!” has no bearing on this example honest :P).

I also envisage that this could be a great resource for marketing.  As someone who has worked in marketing trying to get good news stories out of people and as someone who currently works assisting marketing folks I know that getting anything out of the rest of the organisation is always a complete and total pain.  And getting them to give anything but the driest facts can be worse.  If you not only a had a repository of all the things that had been going on, but they were already somewhat storified it would have to make things easier.

I honestly think this idea has some potential.  I’m going to keep thinking about it starting I think with the auto system for the project stories. Kind of a very rough specification-type thing.

How insane do you think this idea is?  Please comment and let me know!  I’m genuinely interested so feel free to be critical.

Advertisements

Entry filed under: Digital storytelling, Organisational Memory, storytelling for projects. Tags: .

DS8

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Trackback this post  |  Subscribe to the comments via RSS Feed


Categories


%d bloggers like this: